NICE AI INNOVATION DAY 2026

Sydney, Australia

The NiCE AI Innovation World Tour Sydney 2026 brought together customers, partners and industry leaders for a flagship event focused on the future of AI, customer experience and business innovation.

JC Marketing & Events Management was engaged to transform the Museum of Contemporary Art’s Foundation Hall into a fully branded event environment, delivering an immersive experience that reflected the scale and innovation of the global NiCE brand. Working closely with NiCE, JCME managed all creative production, event branding, theming, production logistics and onsite delivery.

Delivery
Overview

A key feature of the event was the complete transformation of the venue, incorporating custom event branding, large-format visual elements, LED tunnels, LED entertainment performers and a range of experiential touchpoints designed to create impact from the moment guests arrived. Supported by comprehensive AV production and technical management, the event delivered a seamless experience across presentations, networking and guest engagement.

From concept development through to bump-out, JC Marketing & Events Management coordinated all suppliers, production partners, logistics and onsite operations, ensuring every element aligned with the event’s vision and objectives.

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Measurable Impact

The result was a visually striking and highly engaging event experience that showcased NiCE’s leadership in AI and innovation while creating a memorable environment for attendees.

300+
attendees from industry and academia
15+
expert speakers and panel contributors
98%
attendee satisfaction rating
98%
attendee satisfaction rating
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