More than your ‘ordinary’ agency

BESPOKE BY APPROACH.
GLOBAL BY SCALE

Customised Corporate Experience

Founded in 2013
by Freddy Mikhael

JC Marketing & Events was founded in 2013 by Freddy Mikhael, Managing Director of JC Travel and the wider JC Group, with a vision to deliver a more considered and highly personalised approach to corporate experiences.

What began as a boutique Sydney based operation was built around strong relationships, attention to detail, and a hands on style of delivery that prioritised quality over volume. From the beginning, the focus was never transactional event management, but creating experiences that felt aligned to the people, brands, and objectives behind them.

In the early years, JCME became recognised for delivering premium corporate and hospitality experiences across Sydney, working closely with organisations seeking a more bespoke and white glove level of service.

As the business evolved, so did the scope of delivery.

Today, JCME supports organisations across Australia, ANZ, APAC, and global markets through a more integrated approach to event and marketing delivery, bringing together strategy, production, logistics, travel, audience engagement, and operational execution within one connected structure.

Despite that growth, the philosophy behind the business has remained unchanged long term partnerships, highly considered delivery, and experiences designed with genuine attention, precision, and care. Bespoke mentality.

The result is a business that continues to combine the personal approach of a boutique partner with the operational capability required to support modern organisations at scale.

As the industry evolved,
so did JCME.

Under the direction of Adham Mikhael, JCME evolved into a broader integrated business model, supporting organisations not only through event delivery, but across strategic planning, creative production, audience engagement, logistics, travel management, and long-term program support throughout ANZ, APAC, and South East Asia.

By working closely alongside clients across multiple industries over many years, Adham recognised a common challenge continually emerging within the market. Many organisations were managing multiple disconnected suppliers, fragmented communication, and delivery teams operating independently from one another.

What clients increasingly wanted was a more integrated solution. A trusted partner capable of overseeing the full process, stepping beyond the traditional scope of an events agency, and taking ownership across every moving part of the experience without hesitation. That philosophy became a core part of JCME’s evolution.

Today, the business operates through a connected ecosystem of more than 20 internal partners, specialist collaborators, and close supplier relationships, all working as an extension of the JCME structure. This integrated approach allows projects to move with greater alignment, consistency, accountability, and operational control across every stage of delivery.

From strategy and audience engagement through to production, travel, logistics, creative, supplier management, and on-site execution, JCME was built to provide clients with a partner capable of managing the entire experience end-to-end while consistently going above and beyond expectations.

Today, JCME supports more than 100 events annually for global organisations, delivering conferences, leadership programs, partner incentives, executive experiences, roundtables, roadshows, and large-scale corporate engagements across multiple regions.

Despite the growth, the philosophy behind the business has remained unchanged: a highly personal approach, long-term partnerships, and a commitment to delivering experiences that feel considered, connected, and professionally executed from start to finish.

The JCME
Approach

JCME is intentionally structured as a close, highly involved team that prioritises quality, accountability, and long-term partnerships over volume.
We take the time to properly understand the organisations we work with, their internal teams, commercial objectives, operational pressures, and the role experiences play within their broader business strategy.

Over many years working across different industries, one common challenge continually emerged. Organisations were often left managing multiple disconnected suppliers, fragmented communication, and delivery teams operating independently from one another.

What clients increasingly wanted was not simply another events agency, but a trusted partner capable of overseeing the full experience through one connected structure.
That philosophy became a defining part of how JCME operates today.

Rather than functioning as an external supplier, we often become an extension of our clients’ marketing, leadership, and operational teams. This level of integration allows for clearer communication, stronger continuity across programs, faster decision making, and experiences that feel aligned from every angle.

Today, JCME operates through a connected ecosystem of internal teams, specialist collaborators, and trusted supplier partners, allowing clients to work with one integrated structure capable of managing strategy, production, logistics, creative, travel, audience engagement, and on-site execution from start to finish.

What defines JCME is not simply the events we deliver.

It is how we approach them.
The structure behind the experience.
The care applied to every detail.
The ability to remain calm, responsive, and solutions focused within the high pressure environment of marketing and events management.
We are committed to delivering at a level clients can consistently rely on.

We believe the strongest partnerships are built over time.

That is why many organisations engage JCME not for a single event, but as an ongoing partner supporting their broader marketing, engagement, and experience strategy across multiple programs, regions, and teams.

JC Group

Backed by more than 20 years of experience, JC Group brings together specialist capabilities across events, corporate travel and transportation, providing clients with a connected and trusted network designed to support every stage of the experience.

JC TRAVEL PROFESSIONALS

2025 NTIA People’s Choice Travel Agency of the Year

For more than two decades, JC Travel Professionals has been helping organisations move people around Australia and the world with confidence. Specialising in corporate travel, conferences, incentive programs and complex group movements, the team combines personalised service with the scale, buying power and expertise required to manage even the most demanding travel programs.

From executive travel and accommodation management through to international incentive groups and large-scale conference logistics, JC Travel Professionals provides a seamless experience backed by industry-leading service, trusted supplier relationships and award-winning expertise.

JC LIMOUSINES

For more than 15 years, JC Limousines has delivered premium chauffeur and transportation services for corporate travel, executive movements, conferences and events across Australia. Combining professional chauffeurs, a modern fleet and a commitment to service excellence, the team provides seamless transport solutions tailored to the needs of every client and occasion.

From executive airport transfers through to large-scale event transportation and VIP guest movements, every journey is carefully coordinated to ensure a reliable, comfortable and professional experience.

JC MARKETING & EVENTS

JC Marketing & Events Management creates strategic events, experiences and engagement programs that connect people, brands and business objectives. Operating across Australia, New Zealand and the Asia-Pacific region, we deliver conferences, trade shows, incentive programs, executive experiences and corporate events for some of the world’s leading organisations.

Combining creative thinking, operational excellence and an integrated delivery model, we manage every stage of the event journey from strategy and planning through to logistics, production and onsite execution. The result is meaningful experiences that strengthen relationships, elevate brands and deliver measurable outcomes.

At its core, JCME remains focused on the same philosophy the business was built upon in 2013. To build long-term partnerships. Today, that philosophy continues to shape how we support organisations across ANZ, APAC, and South East Asia with our high touch point and integrated marketing and events management solution.

BUILT THROUGH
LONG-TERM PARTNERSHIPS.

DRIVEN BY
AN INTEGRATED APPROACH TO EXPERIENCES.

DELIVERED WITH
A STANDARD THAT GOES BEYOND EXPECTATION.

BESPOKE BY APPROACH. GLOBAL BY SCALE

Founded in 2013 by Freddy Mikhael

As the industry evolved, so did JCME.

The JCME Approach